Founded in 1969 by Ron Rice, Hawaiian Tropic is  a brand known around the world.  Sport Casuals International offers a wide range of sun and surf apparel for Men, Women, Boys, and Girls  with a minimum sun protection factor of UPF 30.

Starting in 2010, Hawaiian Tropic will be launching a new line of apparel and swimwear products which also promote high SPF protection and advanced UVA protection.