There's no avoiding polyester. Thanks to the relative ease and low cost to produce it, polyester is a mainstay in the fast fashion industry. However, just because a fabric is easily accessible doesn't make it the right choice.

Eco-friendly clothing has come to mean the raw materials used to create a garment, like organic cotton or hemp. But as you know, a garment consists of more materials than the fabric that you think about the most - from trim to labels, even the most overlooked components can be eco-friendly. But what are eco-friendly clothing labels exactly?

Many activewear and athleisure brands in the market put sustainability at the core of their business. Today's consumer demands their purchases have a conscience and not destroy the environment.

Lenzing is a leading global textile brand that's set the gold standard in modal production. Physically, there's little difference between Lenzing Modal and modal. The sustainability of Lenzing Modal separates it from others, including its lofty carbon-emissions goals and process transparency.

Garments made from bamboo fibers are both high-quality and eco-friendly. Bamboo fabrics are naturally soft, durable, and thermal regulating in both warm and cold weather. Bamboo fabric is ideal for activewear since it is highly absorbent and has antimicrobial properties, combatting moisture and odor.

While bamboo itself is a highly sustainable resource, bamboo garments may not be manufactured through sustainable methods. The process of making bamboo fabric usually requires using harmful chemicals that have a detrimental impact on the planet and its water sources.

Viscose, modal, and lyocell are all semi-synthetic fibers, meaning they're made from natural cellulose that's been chemically processed. Often used in activewear, they are popular due to their versatility, eco-friendliness, and softness. Many consumers own a garment with one of the three fibers, but may not know it.

It's no secret that activewear is taking over the fashion world. And as 2023 nears, some clear macro-trends are strengthening in the category.

It can be tough to stay ahead of the curve in the startup world. So when a new trend comes along, it's natural to have questions about how it can work for your business.

Already high, yet still increasing, the demand for clothing brands to provide transparency in how products are made and what materials are used. And nowhere is it more evident than in the activewear space, which has made monumental gains in the past few years.

Sustainability is of growing importance to all walks of life - and for good reason. The planet is in trouble and there is still a short window of opportunity to undo some of the damage.

Today's outdoors-focused brands can be eco-friendly and still create stylish and high-performing apparel in high demand. And there are a handful of rising stars getting attention from consumers.

For the uninitiated, hemp has a purpose beyond the association with its psychoactive cousin. From bed sheets to clothing, and every textile in between, hemp is something of a wonder fiber.

TENCEL™ Modal is a brand version of high-quality modal fabric, created through unique sustainable methods. Lenzing (TENCEL™’s parent company) is widely recognized as one of the most environmentally friendly textile producers in the world, and TENCEL™ Modal is one of two flagship products.

Consumer demand for sustainable clothing continues to grow, now rapidly approaching the point where garments are expected to be sustainably sourced.

Shipping clothing in a sustainable manner is achieved by reducing the distance between each stage of the supply chain while using the low carbon emitting transportation. For long hauls, ocean freight has the lowest carbon emissions compared to freight trains, semi-trailers, and air freight.

Modal is an eco-friendly fiber that is made from a wooden polymer found in beech trees. It is an adaptable fiber known for being incredibly silky and soft. Modal is used to manufacture many different types of clothing, including undergarments and activewear.

Repreve is a 100% recycled polyester fiber manufactured by the brand Unifi. Repreve is a specialized recycled polyester, made from sustainably sourced post-consumer plastic water bottles. The fabric is used to make a wide range of garments, including swim trunks, activewear, outdoor gear, etc.

A large number of activewear brands that shift to or consider sustainable materials, focus solely on apparel, losing sight of the entire process and its impact on the environment. Packaging in particular is the typical casualty of focus, yet it has a profound impact on the environment, and ultimately the sincerity of a sustainable mission for brands.

A Technological Innovation Combining Performance Fabric with a Lush Texture, designed to Stretch and Fit All Bodies