A person wearing a motorcycle helmet and jacket, with snowy mountain peaks in the background, in black and white.

embedded brand design & strategy studio – Badge Design

Since 2016, Badge Design has been crafting, scaling, & transforming a multitude of brands within the realms of active outdoor lifestyle & fashion.

With a collective experience exceeding decades in brand design & strategy, Badge has partnered along the way with a diverse array of brands spanning CPG, beer & spirits, as well as hard & soft goods in the athleisure sports space.

Badge design is a fully embedded creative agency within SCI, with the mission to continue to elevate brands, ensuring they're not just recognized, but also connected with & remembered.

Logo for Badge Design Studio with a blue background and a circular badge graphic featuring the text BADGE DESIGN STUDIO ESTD 2016.

Core services

  • Close-up photo of printed branding and marketing materials on a dark textured surface. The materials include a document titled 'Evolution vs. Revolution' and another with 'Revised Brand Fundamentals,' featuring sections on mission statement, brand position, values, authenticity, sincerity, and brand story. Part of a person's head, wearing a cap, is visible in the bottom right corner.

    Brand Strategy & Positioning

  • A graphic infographic titled 'Prior Ski & Snow Brand Gredients' featuring eight sections. It shows logos, color palette, and iconography related to skiing and snow brands, with categories labeled as Brandmark, Icon, Color, Typography, Photography, Illustration, Iconography, and Tone & Voice.

    Brand Identity

  • Open brand guidebook with images of mountains on cover and two open pages showing brand elements, color palette, typography, and photographs.

    Brand Guidelines

  • Collection of logos for brands related to pickleball, including Baddle Pickleball, SmartHQ, Buckler Brand, Soltide Supply Co., Dink & Dine Pickle Park, Sci-Fit, and 24 Hour.

    Verbal Strategy & Naming

  • Person holding a Babolat paddle tennis paddle on a tennis court, wearing shorts.

    Content Creation

  • Six graphic T-shirts with outdoor themes and designs displayed on a beige background.

    Apparel Graphic Design

learn more about badge design

Get in touch.

If it involves apparel, of any kind, at any stage…we can help. Drop us a message here and we’ll be in touch to start a conversation.