Thinking about extending your brand into apparel? Before you start building collections, there’s a bigger question worth asking first: does your brand actually have permission to exist in apparel? Based on our years of experience at SCI, this is a practical look at what separates meaningful apparel programs from expensive distractions. 

Sport Casuals International (SCI), a leader in branded apparel solutions, has invested in SOLO Golf Co., a premium golf outerwear brand known for innovation, quality, and contemporary style. SOLO Golf’s enhanced collection is now available, featuring upgraded favorites and new designs.

SCI is excited to announce the addition of Steve Luongo as VP of Merchandising & Program Management. With over a decade of experience in apparel design, product development, and merchandising, Luongo brings a wealth of knowledge and expertise to SCI’s dynamic and growing team.

We are beyond excited to finally share the news: Sports Casuals International (SCI) is partnering with Authentic Brands Group to bring Reebok Golf back to life! This collaboration has been months in the making, and we couldn’t be prouder to work alongside ABG and Reebok to create a modern golf apparel collection that honors the sport's heritage while pushing the boundaries of performance and style.